Meet Sarah Yeary from Austin, Texas. A visionary in digital and traditional marketing, Sarah is the founder of Titanium22 and co-founder of the BAD Human community. With over 14 years of experience in branding, design, and media, she transforms ideas into enduring legacies.
Roots in Creativity and Design
Sarah Yeary’s journey in the world of marketing and design began with a strong foundation in creativity and visual arts. Born and raised in Texas, Sarah’s early passion for graphic design led her to explore her artistic inclinations through various educational avenues. Her quest for knowledge started at Sam Houston State University, where she immersed herself in graphic design studies. This initial foray into the world of design laid the groundwork for what would become a remarkable career.
A Growing Passion: Texas State and Oral Roberts University
Building on her early experiences, Sarah transferred to Texas State University, further honing her graphic design skills. Her dedication and talent did not go unnoticed, and she soon continued her education at Oral Roberts University. There, she pursued a Bachelor’s degree in Media with a concentration in Advertising, complemented by a minor in Art. This academic combination allowed Sarah to blend her artistic abilities with strategic marketing insights, setting the stage for her future endeavors.
The Dawn of a New Era: Entering the Professional World
Upon graduating in 2016, Sarah Yeary stepped into the professional world with a blend of excitement and ambition. Her early roles involved working on various marketing and design projects, where she applied her skills to help businesses establish their brand identity. It was during these formative years that Sarah began to recognize the power of integrating digital and traditional marketing strategies to create cohesive brand experiences.
Founding Titanium22: A Vision Realized
In June 2021, Sarah took a significant leap in her career by founding Titanium22. This venture was born out of her desire to provide a comprehensive approach to marketing and branding. Titanium22 specializes in digital and traditional marketing, website design, social media management, personal branding, and graphic design. Under Sarah’s leadership, the company has become known for its ability to seamlessly integrate various aspects of marketing, creating enduring legacies for its clients.
At Titanium22, Sarah’s vision is clear: “We don’t just build brands; we create enduring legacies.” This philosophy drives the company’s mission to deliver integrated solutions that flow seamlessly across websites, email marketing, and social platforms. Her hands-on approach and commitment to excellence have made Titanium22 a standout in the industry.
Championing Community: Co-Founder of BAD Human
In January 2024, Sarah expanded her horizons by co-founding BAD* Human, a community dedicated to combating toxic workplace environments. Based in London, this initiative reflects Sarah’s commitment to creating positive and supportive work environments. BAD* Human provides a trusted space for individuals to find resources, share their stories, and advocate for healthier workplaces.
This venture highlights Sarah’s belief in the importance of community and support in the professional realm. As she puts it, “Be a decent human. Your trusted community space in the fight against toxic workplaces.”
Influence and Recognition: LinkedIn Creator Manager Programme
Sarah’s expertise and influence in the digital space were further recognized when she was selected for LinkedIn UK’s Creator Manager Programme in May 2022. This role involves working closely with the UK Creator Management team to bring innovative content and perspectives to the LinkedIn platform. Her participation in this program underscores her position as a thought leader and content creator in the marketing and branding sector.
Designing for Influence: SOCIAL CLUB
Sarah’s journey also led her to a prominent role as Design Lead at SOCIAL CLUB, an exclusive social media community founded by Matt Swain. As a Black & Gold Member, Sarah collaborates with major YouTubers, influencers, and industry leaders to shape social media trends and strategies. Her involvement in SOCIAL CLUB reflects her influence and network within the digital media landscape.
Educational Background: A Foundation for Success
Sarah’s educational background provided the foundation for her successful career. Her studies at Oral Roberts University and other institutions equipped her with a unique blend of artistic and strategic skills. Her B.Sc. in Media with a focus on Advertising and Art, combined with her experiences in graphic design, has been instrumental in shaping her approach to marketing and branding.
Looking Ahead: A Vision for the Future
As Sarah Yeary continues to lead Titanium22 and contribute to various initiatives, her focus remains on creating impactful and lasting change in the marketing and branding world. Her journey from a young graphic design student to a renowned entrepreneur and community leader is a testament to her dedication, creativity, and vision.
Her work with Titanium22 and BAD* Human, along with her recognition in the LinkedIn Creator Manager Programme and SOCIAL CLUB, showcases her commitment to excellence and innovation. With over 14 years of experience, Sarah is poised to continue making significant contributions to her field, shaping the future of marketing, branding, and community support.
Leadership Lessons from Sarah Yeary
- Integrate All Elements: Ensure your brand’s marketing and design efforts work together seamlessly.
- Cultivate Supportive Communities: Build and nurture environments that promote positivity and collaboration.
- Lead with Clear Vision: Define your goals and guide your strategies with a strong sense of purpose.
- Embrace Innovation: Adapt to new trends and ideas to stay ahead in a dynamic market.
- Commit to Excellence: Uphold high standards and deliver quality in every aspect of your work.
Editorial Note
Sarah Yeary’s innovative approach and dedication to seamless branding and community support exemplify true leadership. Her journey from creative beginnings to influential entrepreneur is truly inspiring. We invite other executives to share their unique stories and experiences at Executives Diary. Showcase your professional journey and insights for free at executivesdiary.com/blog/submit-biography.
Original Article: https://biographies.executivesdiary.com/2024/08/16/sarah-yeary/
